Not Pictured are the numerous bottles of water Tretton pounded during the presentation.
Instead of focusing on the future, the beginning of Sony’s
press conference was rooted squarely in the past. Sony President Jack Tretton
acknowledged the history of the site- the famed Shrine auditorium which was the
home of the Academy Awards throughout the Hollywood’s heydays. He then made a
subtle transition to Sony’s golden era- highlighting some of the best
Playstation One games, before moving on to the PS2. Soon, his trajectory became clear- Tretton was
attempting to overcome the common criticism of the PS3’s diminutive software
Sackman throwing ‘gang signs’
Clearly the apex of Sony’s over-bloated press conference was
the company’s incorporation of Little Big Planet. Alex Evans of Media Molecule
created a level for the show that not only expertly displayed the upcoming title’s
flexibility, but also thumbed its nose at Microsoft. LBP character Sackboy expertly hopped his way
through charts and graphs, in a hilarious Mario Bros./PowerPoint mash-up.
Jim Lee: Savior of the Sony Show
After Evans left the stage, the show became incredibly
stale; Ted Price of Insomniac battled a boss from Resistance 2; sadly the fight
looked derivative. There was nothing to distinguish Resistance 2 from Killzone
2 or most other FPS, for that matter. Things moved rapidly downhill from there.
Sony showed the supposed ease of ordering movies for rent and purchase, which
put at least two nearby businessmen to sleep. One video montage later (another
would appear later in the show), attempted to create some energy. It took comic
book artist and game aficionado Jim Lee to briefly lift the tedium of the event
with a nerd-tastic Everquest rift.
Sony chose an odd game to close their show-the 256 player online
FPS MAG (Massive Action Game), currently developed by Zipper. After the
troubles Sony faced when they showed a ‘target video’ for Killzone 2; why would
they duplicate this dilemma with MAG? Clearly, the game will not be released in
2008, and we’d be surprised to see this ambitious title before the end of 2009.