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Promare review

For devoted animation fans, Studio Trigger is undoubtedly one of medium’s dominant powerhouses. Founded by director Hiroyuki Imaishi, who broke off from Gainax, Trigger has delivered a succession of prodigious works. Efforts like Kill la Kill, Little Witch Academia, and Space Patrol Luluco haven’t just delivered solid storylines helmed by a cast of wonderfully eccentric characters. They’ve also dazzled viewers with hyper-stylized visuals.

With the release of Promare, Studio Trigger delivers its first feature-length film, shoehorning at least two seasons of retina-searing spectacle into a 111-minute production. While ardent fans might miss the subtle eroticism that sneaks into Imaishi’s work, they’ll still appreciate the signature larger-than-life personalities as well as storytelling that deftly mixes the fantastical and topical.

Of course, Promare will unquestionably be remembered for its aesthetics. Blending traditionally two-dimensional characters with computer-generated imagery (CGI) isn’t new; 2004’s Appleseed brought the fusion of visual styles to the big screen. And save for the enduring difficulty of blending animation methods that operate at divergent framerates, Promare provides a procession of near-hypnotic action sequences.

Like Trigger’s approach to facial expressions and body language, these scenes are wonderfully hyperbolic. The camera constantly whips around characters and architecture, detailing chaotic cabin interiors for a moment before exhibiting minimalist cityscapes. Of course, the austerity of landscapes is a conscious decision, providing a context without competing for our visual attention. Certainly, there’s a legion of Hollywood directors who could learn from Imaishi’s meticulous framing of action.

Others could glean insight from screenwriter Kazuki Nakashima’s handling of unabashedly pulpy material. The film’s opening sequence details the emergence of bizarre phenomenon where a person’s anger causes them to combust, releasing infernos of bright pink flames. Eventually, this outbreak builds into a period known as the Great Burning. After thirty years, civilization has rebuilt, and those who can harness combustion capabilities, called Burnish, are banished.

Wisely, Promare shirks the kind of long-winded prologue that can feel woefully formulaic. We first meet Galo Thymos, who with a rooster-coiffed blue hair and tendency to work shirtless, barks the type of audacious statements made by fighting game characters. He’s a member of Burning Rescue, a defensive unit who wears mecha-armor to battle blazes and bring the Burnish to justice. His hotheaded tendencies are balanced by Aina Ardebit, a by-the-books, pin-haired teen, as well as Lucia Fex, the team’s inventor and mechanic. While we don’t get enough time to witness the teammates banter when they’re not working, the repartee during action sequences creates a breakneck pace.

Naturally, Nakashima’s ambitious are greater than just a rivalry between a fire-fighting team and the group they’re supported to restrain. After Galo has a showdown with the leader of a militant Burnish faction, Promare’s motives become a bit more apparent, with the film focusing on relativism rather than a reductionist confrontation between good and evil. Weaving in a multitude of environmental and ethical issues, the film visuals might dumbfound but its narrative is poised to make you think.

Contributing to the synergy of another Imaishi and Nakashima collaboration, Hiroyuki Sawano’s soundtrack consistently elevates the intensity. Whether it’s the swelling strings that underscore a moment of emotional disclosure or the feverish rhythms provide a cadence for the action, the score is a factor in Promare’s success. Proficient vocal performances from the cast, especially Kenichi Matsuyama (Galo) and Taichi Saotome (Lio) are another indispensable element, as least for the subtitled version.

Promare opens in US Theatres on September 19th, 2019. Tickets are available here

About Robert Allen

With over 35 years of gaming experience, Robert 'DesertEagle' Allen is Tech-Gaming's resident worrier/warrior who spends his days teaching at three colleges and his nights devoted to JRPGs.


  1. I’ll be seeing it tomorrow! Good review.

  2. I didn’t know this was out this weekend! I wish the review was posted earlier!

  3. Good write-up. I wish you wrote more anime reviews than just films.

  4. Fantastic writing. I can’t wait to see this. If not, then I’ll probably grab the blu-ray.

  5. Last time I went to an anime screening here in Wyoming, the audience was a couple weebs, me (chinese), and a really cute girl.

    After we all starting talking and hanging out. And I’m dating the girl.

    So go see anime in theatres. Make new friends!

  6. So you don’t notice the 2D and 3D mixed together?

    • I didn’t and I’m usually picky about those things.

      There’s a lot of movement and quick editing so you don’t really focus on it.

  7. Going to see this tomorrow. So excited!

  8. I loved Promare, every second of it. Thanks for posting this review.

  9. I wish it was playing closer. I would have driven 50 miles to see it.

  10. Just saw it yesterday and totally loved it. Thanks for the review!